UNDERSTORY
Smart conservation starts with clear information
The team at Understory is revolutionizing our ability to protect the natural spaces and resources we rely on—so that all species on earth can thrive well into the future.
Co-Founders Ross Davison and Chris Knight believe that the planet deserves better than the status quo. The way we manage land, preserve precious habitats, and tackle climate change must be more efficient and effective. Together, this unstoppable team has developed industry-leading technology that can identify ecological threats and predict future ones.
Understory’s maps and metrics serve as preventative roadmaps to maintain ecosystem and human health, documenting vegetation at the species, or “understory”, level—the first company to achieve this granular level of detail.
The Understory brand identity celebrates the beautiful biodiversity identified and protected by their technology.
Purpose:
Advancing technology for a healthier world.
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Research
Brand Strategy
Positioning
Internal Identity
Visual Identity
Messaging
Website
Marketing Materials
BRAND BEHAVIORS
We’re educators.
We help people understand nature and advocate for our planet.
We’re problem solvers.
We create simple solutions to complex problems, at scale. We’re driven to help people take informed action that betters the world.
We’re advocates.
We empower those who are fighting to protect our planet and the vulnerable communities most affected by climate change.
We’re technologists.
We create sophisticated tools that push the conservation industry—and world—forward.
“Working with Made Better Brands was an incredible experience from start to finish! So much of this was a learning process for us and the team incredibly patient and supportive as we worked our way through. Not only did they provide us with amazing final products (i.e., copy/logo/web design), they built our team's capacity to identify good vs bad copy, and instilled confidence in us to articulate our brand's ethos we wanted partners, clients, and funders to understand. We went from a bland identity to one that spoke clearly and directly to the folks we wanted to reach. On a personal level, it was a true pleasure to work with Emily and Achu. Their style of cheerleading is contagious and gave us the confidence to own and expand our brand. Even after we officially finished working together, Emily consistently followed up to see how things were going and both Emily and Achu provided tons of helpful feedback when we began putting their lessons and outputs into practice. Made Better Brands goes above and beyond, making sure you're not just happy with your brand, but that you love it.”
— Ross Davison, Chief Executive Officer + Chris Knight, Chief Science Officer
