coLeague
An on-demand Chief Talent Officer agency building healthy, people-centered workplaces
After years of working in the talent space as Chief Talent Officer, consultant and advisor, coLeague founder Lora Cover saw the same trends over and over. Organizations were strapped for capacity. Some were too small to hire a CTO, some were going through talent transitions and others were preparing to hire their first CTO. In all cases, organizations became paralyzed when it came time to think about their long-term talent strategy. They needed extra hands and insight to be able to build and implement the systems and structures that would support the culture they were trying to achieve.
Lora understood that real, embedded support was needed: someone that didn’t only have the great idea, but could also roll up their sleeves and help implement those ideas. From this idea, coLeague was born—an on-demand CTO agency for today’s workplace and workforce.
coLeage was founded on the belief that at the heart of successful organizations are people who can, and want to, bring their full humanity to work. Their vibrant league of talent strategy professionals bring their lived experience and professional expertise to the table to help organizations design around their people.
This brand is all about humanity and trust-building. We designed a visual identity and crafted messaging to simultaneously engage client prospects and coLeague members—and could start to build rapport through storytelling and illustration.
Purpose:
As the world and workforce evolves, we help leaders build talent, systems and structures to create a culture that centers their people.
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Brand Strategy
Positioning
Internal Identity
Naming
Visual Identity
Messaging
Website
Marketing Materials
CoLeague is an on-demand Chief Talent Officer agency, bringing people strategists and implementation experts to growing organizations. We work collaboratively with teams to materialize the future organization they are building. Our trusted, nimble copilots co-create inclusive organizations, intentional, equitable systems and happy teams.
We bring the voices of your team to the table throughout our work so that what we build together will best support your people. And we do this all with the strong belief that culture, talent and diversity, equity and inclusion are inextricably intertwined.
“My expectations were blown away. I knew I needed support in figuring out my brand, but had no idea how to get started. The step by step approach of understanding my brand included strategic planning, deep insight into what I wanted to create and a clear voice. That was all before identifying the perfect name, a beautiful logo and roadmap to launching my brand into the world. I could not be more ecstatic about what we created together and can't recommend Emily and her team high enough. I am deeply grateful.”
— Lora Cover, Founder
