Strategy-first branding for businesses ready to grow
Built for organizations at inflection points.
We partner with clients navigating growth, change, and reinvention—when brand decisions are business decisions.
OUR CLIENTS ARE:
Growth-stage companies rebranding or repositioning
PE/VC-backed orgs seeking strategic expertise + credibility
Founders looking for a seasoned brand partner
Agencies and research firms in need of senior brand strategy capabilities
Startups defining their identity, audience and unique value
Brands we made better
We helped these businesses launch, grow, and realign with purpose.
Focused when you need focus. Scaled when you need scale.
Solo Strategist
Direct collaboration with Emily, founder and chief strategist of Made Better Brands
Plug-in support for teams, agencies, and founders
Ability to jump into complex, fast-moving projects
A collaborator who elevates the work with clear, fast, decisive thinking
Expandable Team
A curated team of senior creatives with exceptional skill and savvy across industries
Designers, writers, and researchers selected specifically for your project
One strategic throughline, from kickoff to delivery
Seamless collaboration and coordinated execution
What Sets Us Apart
A curated, scalable team guided by senior talent and thoughtful leadership
Strategy grounded in business realities — growth, momentum, and funding needs
A collaborative, flexible approach that feels seamless
Fresh, grounded thinking that turns complexity into confident direction
Storytelling that feels true to you, because we understand our clients deeply