SUPERMAJORITY
Canada’s strategic incubator for political action
Democracy is worth preserving, strengthening and participating in—and that's why Supermajority exists.
Growing polarization, anger and a lack of trust in government institutions has changed everything; especially our relationship to politics and to one another. Supermajority is a political action incubator that develops organizations working to foster political unity and reinvigorate swing voter engagement.
Founder Aaron Myran and his passionate team believes that systemic change can take place with more targeted strategy and fewer resources. That’s why Supermajority leverages data and hyper-targeting to mobilize the most influential segments of Canadians to participate in elections.
One powerful sentiment lives at the heart of this brand identity: Big change requires bold action. On its mission to break through the status quo in Canadian politics, Supermajority is armed with a spirited, provocative brand that can flex in the political and data tech worlds.
Purpose:
Breaking through the status quo in Canadian politics, so voters are empowered, informed and in control— and our democracy reflects the will of the people.
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Brand Architecture
Research + Brand Strategy
Positioning
Naming
Internal Identity
Visual Identity
Messaging
Website
Marketing Materials
BRAND BEHAVIORS
We focus on, and deliver, ROI.
There will always be another election, and we’ll always have limited resources. Our commitment to results and ROI means we say “no” to elections and projects where we can’t make a difference, and go all in where we know we can. We measure the time, money and resources we put into a program so we can continuously improve for the next fight.
We really listen.
It’s easy to lean on stereotypes and accepted conventional wisdom, but we recognize that voters are changing just as rapidly as the world. That’s why we listen and validate voters’ everyday concerns and share how they can have feel empowered, informed and in control of their problems through democratic participation.
We innovate to tackle big problems
The vast majority of Canadians, including swing voters, don’t think about politics or how it impacts their everyday lives. The old ways aren’t working and innovation is needed to bolster our democracy. We draw from what’s working in politics, culture, and business to fuel new ideas that work in the current marketplace and political cycle.
We’re not afraid to make waves.
Big change requires bold action. We use our voice to blaze a new path forward in Canadian politics—where more people are heard, engaged and reflected in decisions and policy.
“Emily is a strategic thought partner and sounding board. Her team has been an integral to our brand creation and launch, from strategy through to design and activation. The brand work has helped us clarify our purpose, professionalize investor pitches, attract top talent, and overall has taken our vision to the next level. I recommend Made Better Brands with full confidence.”
— Aaron Myran, CEO Supermajority
