The Upside Experience is a team of three powerhouse coaches inspiring the awesome in people and organizations. Starting from zero, they needed a brand that clearly articulated their distinct approach in a crowded coaching landscape. We built a strategic foundation that highlights their strengths: tailored, hands-on experiences delivered with humanity, expertise, and a disarming, grounded presence. Paired with a visual identity centered on upward movement, simplicity, and warmth, the brand now clearly communicates who they are—and why their work sparks meaningful change for teams and organizations.