Little Heroes League is the only care coordination program embedded inside top Level IV NICUs—including Ann & Robert H. Lurie Children’s Hospital, C.S. Mott Children’s Hospital, and the University of Iowa Stead Family Children’s Hospital. We clarified their value proposition and built a messaging system that communicates the life-changing impact of continuous inpatient-to-outpatient support for medically complex babies and their families. The refreshed brand and website bring this story forward with warmth and clarity—helping Little Heroes League resonate with families, hospital partners, and major donors as it grows its national footprint.