The Outreach Team

Across the United States / 2025

Real change starts with real conversations.

The Outreach Team is the national engine of campaigners and organizers delivering meaningful human connection at scale—turning mission into momentum and momentum into victory. As their work expands across issues and partner networks, the brand needed to clearly reflect who they are: disciplined operators with local hiring, rigorous training, and uncompromising quality control—powered by real conversations, respect, and integrity.

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We built a strategy and identity that foregrounds The Outreach Team’s edge—local hiring, rigorous training, quality control, and adaptability—while elevating their belief in real conversation as the catalyst for change. A refreshed voice, redesigned website, and segmented messaging framework now help The Outreach Team show up with clarity for every audience, from staff recruitment to partner engagement.

What we did:

Brand Strategy
Positioning
Internal Identity
Visual Identity
Messaging
Segmented Key Messages
Website Copy + Design
Marketing Materials