Co‑founders Billie and Harlow set out to build an inclusive, sustainable space in Madison where artistry, education, and community meet. We created a flexible brand system that unifies the salon’s core brand with a growing constellation of individual artist sub‑brands. The identity is warm, art‑forward, and consciously designed—so the salon feels as welcoming as it is distinctive. The result: a clear ethos— “you belong here”—and a scalable platform for artists, clients, and local partners.