After 15 years in the indie film world, founder Lisa Trifone sought a brand that matched her firm’s sophistication and heart. We renamed and rebranded 11th Street Lot as Bright Iris Film Co.—a name that bridges Greek mythology (Iris, messenger to the gods) and the camera’s iris that ushers light into the story. The visual language and messaging position Bright Iris as the connective tissue between artists and audiences, with earned coverage of the relaunch in Variety.