Masthead
New York City | 2024
Refreshing a leading content agency’s brand and voice.
Masthead—an editorially led, women-founded agency—has spent more than a decade helping world-class brands show up with intelligence, depth, and creativity. As they entered their next chapter, the team needed a brand identity and messaging platform that reflected their evolution: a premiere content marketing partner known for trusted expertise, sharp strategic thinking, and a distinct editorial edge.
We built a brand strategy rooted in Masthead’s core belief that content is a verb—a powerful, active force that brings brands to life.
We crafted a refined brand identity system anchored by a confident new “M” logo and a dynamic palette that signals sophistication and momentum. Clear, editorially crisp messaging framed their promise at every level: story <> strategy, expertise is essential, and human insight wins in an AI-accelerated world.
A revitalized website and bold creative applications brought the brand to life across touchpoints, positioning Masthead as both a trusted authority and a modern, future-focused partner. With this platform, the agency is equipped to scale its influence while staying deeply rooted in the editorial craft that has defined them from the start.
What we did:
Research
Brand Strategy
Positioning
Messaging
Visual Identity
Logo Design
Design System
Website UX/UI
Implementation