Tape
New York City | 2020
A groundbreaking #MeToo‑era film exploring the gray areas of coercion and consent.
Breaking open the gray areas of power and consent, TAPE is a daring film that documents one woman’s truth before the world was ready to listen. Working with director and screenwriter Deborah Kampmeier and producer Annarosa Mudd, we led the brand strategy, identity, messaging, and rollout—from social campaigns to streaming to the virtual red-carpet premiere.
We crafted language and visuals that honor the film’s emotional complexity, acknowledge the systems around it, and invite meaningful conversation. The result: a brand presence as poiugnant and layered as the film itself — and one that earned high-profile recognition, including in The New York Times.
What we did:
Research
Brand Strategy
Messaging Platform & Toolkit
Visual Identity
Promotional Strategy + Creative Assets
Website Design + Build
Social Media
Virtual Premiere