Auburn Theological Seminary
N ew York | 2025
Reimagining America’s oldest multifaith seminary for its next 200 years.
Founded in 1818, Auburn has long been a catalyst for ten generations of multifaith leadership and social change, cultivating imagination, courage, and community to advance a more loving and just world. Yet as Auburn stepped into a new chapter of national influence, its historic identity was no longer equipped to engage the emerging leaders, partners, and funders it sought to mobilize. The organization needed a brand that could bridge its 200-year legacy with the urgency and possibility of spiritual leadership today.
We created a refreshed strategy and voice anchored in Auburn’s purpose—“leading the world to love, justice, community, and healing”—and its identity as a visionary seminary for today’s world and tomorrow’s leaders. That foundation informed a modern messaging framework, a revitalized visual system, and a redesigned website that brings Auburn’s mission to life across programs, platforms, and audiences. The new brand honors Auburn’s heritage while positioning the seminary as a national force in leadership development, narrative change, and multifaith education—equipping the next ten generations to build a flourishing, healed world.
What we did:
Market Research
Brand Strategy
Positioning
Messaging & Segmented Key Messages
Visual Identity
Web UX/UI
Website Content + Visual Design
Implementation