Astra’s hero jacket uses reflective “space blanket” material that retains 90% of body heat—folding neatly into a pouch. We crafted a high‑vibe brand that invites people to “wear your light,” balancing fashion with function and launching a DTC presence that feels energetic, celebratory, and practical. From packaging to web to launch strategy, the brand gives Astra a clear point of view in athleisure.